Monday, 9 March 2015

MEST1 Section B: A field in England


Summery of article: 
The article displays how the money is distributed as well as the film. It informs the audience on how the film had to work within the low budget they had been given. The distributors challenge for a film launch from all across a wide variety of platforms, such as VOD, free broadcast TV, DVD, Blu Ray and cinema. The magazine article also educates us on what went on from after the release of the film. The film at the time was the one of the most trending on twitter in the UK. Moreover the film had made £21,399 over the weekend fro when it was released, and had 257,000 viewers throughout its opening week.
  1. How was A Field In England’s release different to typical film releases? it was released across all plat form on the same day.
  2. What are the advantages to releasing the film across all platforms on the same day? Its well anticipated and is classified as an event. This intrigues more people, as it generates suspense 
  3. What are the disadvantages to this approach? people might miss the the specific day. Less distribution of the film.
  4. What target audience would A Field In England be aimed at? Demographics and Psychographics.
  5. Do you think all films in future will be released across all platforms simultaneously in future? The turn out was great, and it is quite effective in terms of drawing in audiences and creating suspense,  so I do think other films might take it under consideration however also may want to keep it how it is, nonetheless it would be a something new to experience.

Sunday, 8 March 2015

MEST1 mock exam: learner response

What is the BBC hoping to achieve by including behind the scenes footage?

Media Institutions: money/budget/production values
The BBC were hoping to capture a range of first hand emotions and experiences by directly speaking to the audience frequently during the visit to the extraordinary place. 'I think it worked', these experiences justifies the high budget or the licence fee, and satisfies the audience who have payed to watch this programme. Also it displays the positive brand image and promotes it by using and showing the high technology facilities that they have, which is seen behind the scenes. It also fulfills the remit of educating, informing and entertaining, by the humour which is incorporated through the information given by the programme. Moreover, the dedication which is given off by the team through behind the scenes which is personified through the high value production aimed at families.      





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Friday, 6 March 2015

Ill Manors: official website

Ill Manors: official website

Look at the Ill Manors official website (it shouldn't be blocked) and think about how it promotes the film and also how it links to other texts/platforms you have studied. 




Then, answer the following questions on your blog:
  1. How does the Ill Manors official website promote the film? it includes a huge amount of relevant information about the film, it even includes a synopsis and other extra videos which allows the audience to understand the film thoroughly. 
  2. What examples can you find of the Ill Manors brand on the website homepage? along the bottom of the page there are a variety of different brands such as revolver, film London microwave, BBC films, aimimage.  
  3. What links does the website offer?  links to facebook and twitter /iLLManors and @iLLManors
  4. What examples of synergy can you find between the website homepage and the print/broadcast platforms? the setting, characters, theme, genre, colours, icons, propps 
  5. List the links to social media on the website homepage. Why are these important?
Join the iLL MANORS Facebook and Twitter pages for exclusive updates and competitions.



Ill Manors: institution research***


Distribution research
  1. Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
  2. Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)
  3. Summarise the 10 steps of film distribution in a list using your own words.
But first, the distributor must be brought on board.

It is the task of distributors to identify and deliver the largest possible audience for every film.

a distributor and consider how you might launch a film. What sort of business considerations would you take into account, and what are the key decisions you must weigh up?

  • identifying its audience
  • considering why they'd go and see it
  • estimating the revenue potential across all the formats of its release
  • persuading exhibitors (cinema operators) to play the film
  • developing plans and partnerships to build awareness of and interest in the film
  • aiming to convert as much interest as possible into cinema visits

 The UK has six major distributors (directly affiliated to the Hollywood studios) and many independent (unaffiliated) distributors who tend to handle films made outside the major studios.
Distributors will consider who is the target audience 
A distributor's opinion on a film's marketability may, and really should, be sought even before it goes into production. 

Ill Manors: Funding and production budget
  1. What was the estimated budget for Ill Manors? £100,000
  2. Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors. Ill manors was funded by the studios Film London microwave, BBC film and aimimage. FILM LONDON was part of the production in 2009. the BBC films and aimimage are known for their low budget productions,
  3. How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall? Skyfall had a budget of $150 - $200 million  which raised in the Box office to $951,323,067, whereas ‘Ill Manors’ budget was much less £100,00 which raised to £453,570 in the Box office. where as Ill manors was much less. Skyfall stars famous famous artists such as Adele, Alicia Keys etc.                    similarities between the two are that theyboth contain violence and get deep into social realism, moreover both have various connotations of danger and lives that have been neglected at a young age because of the area surround them.
Moreover there are differences between these films firstly by the budget of the films are very different, ‘Ill Manors’ was produced with a low budget funding as it was an project by Ben Drew who is a music artist therefore companies didn't want to fund him, as they thought the film would not be successful however ‘Skyfall’ has a big budget due to the props, settings, characters and many more (mise en scene) as companies know that a James Bond film will be successful they funded a lot of money to the film to be very attractive to the audience therefore they would watch it. Furthermore the characters featured in ‘Skyfall’ are much more popular known actors well known to the industry, the audience are aware of these characters as they have see them before in other blockbusters, however ‘Ill Manors’ have new characters who are new to the film industry giving them an opportunity to show their skills of acting therefore the audience don’t know these characters very well and would not be aware of the film as much as ‘Skyfall’.

Film London and Microwave Film

  1. List three other films funded by Microwave Film and embed their trailers in your blog.

                                                                          PAYBACK


ANUVAHOOD


GBH



    1. What is Film London and why does it exist?
  1. Film London is the capital's film and media agency - sustaining, promoting and developing London as a major international film-making and film cultural capital. This includes all the screen industries based in London - film, television, video, commercials and new interactive media.

  2. What is the purpose of Microwave Film?  http://filmlondon.org.uk/feature-film-funding/  it funds train and supports people who are looking to create a low budget film.
  3. Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences) 


Shifty


        Similarities:
        • Same main actor: Riz Ahmed
        • Plan B sound track
        • Location
        • Crime/urban/drama
        • Language

        Differences:
        • Element of black humour  within the film, removes all affect of realism
        • criminal activities
        Freestyle




        Similarities 
        •  Location
        • Soundtrack by Plan B
        • Violence
        • Revolver
        Differences
        • Different prime target of film, not a social connect on drugs

        Borrowed time


        Similarities:
        • Olympic park
        • crime revolving
        • Urban London location

        Differences:


        • Childish and light-hearted 
        • Majority - white ethnicity
        • Childhood theme music

        Distributor: Revolver Entertainment


        1. Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.  



                          Pay Back season
        Urban action film, featuring Adam deacon



        One night in turin
        like Ill manors has budget of £100,000, gritty urban drama about teh English football team



        The Liability 
        Low budget film


        Ill Manors
        successful urban drama produced by Revolver

        1. When was Revolver Entertainment created?
        2. Samuel Colt submitted a British patent for his revolver in 1835 and an American patent (number 138) on February 25, 1836 for a Revolving gun, and made the first production model on March 5 of that year.          
        3. Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).  
        4. Why did Revolver Entertainment go out of business in 2013?                                                                      lack of CEO's                                                                                                                                      lack of staff                                                                                                                                        several financial problems 
        5. How is new technology changing the way films are being distributed?                                                     video on demand
          noun
          1. a system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.
          2. video piracy
            noun
            1. the unauthorized and illegal production and sale of copies of commercial video films.

        Gunslinger

        1. Visit the Gunslinger website and list the three films currently in development (click on theSlate tab). website is closed down
        2. Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).                                                                                                                                                                                     

                                                                              
        (similarities/differences)

        similar to Ill manors due to the fact that they both share the theme of violence and crime, embedded with social realism, revolving around youth. 

        1. List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular? 
        Sket


        Adult hood


        Kidult Hood 


        1. Research the British social realism genre. How do Gunslinger films fit into the social realism genre?
        2. By producing filma that people usually disregard that happen on a day to day basis  
        3. Social Realism, an international art movement, refers to the work of painters, printmakers, photographers and filmmakers who draw attention to the everyday conditions of the working classes and the poor, and who are critical of the social structures that maintain these conditions.
        1. Why does the UK urban drama genre appeal to an audience? because of the social realism and how frequently there are scenes and shots that are relatable to some of the people in the UK.

        Certification
        One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.
        1. How does the certification process work at the BBFC? 
        2. Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?
        3. What are the advantages and disadvantages for a film in being given an 18 certificate?

        Wednesday, 4 March 2015

        E-MEDIA


        Ill Manors Facebook page


        1. How many 'likes' has the Ill Manors film page had? 31587 likes
        2. What is the top of the page promoting? The top of the page is promoting ill manors on blu-ray, DVD, can be downloaded and is on-demand. This is displayed behind the display picture.
        3. Choose five of the posts on the page's wall, screen grab them and explain how they appeal to the Ill Manor's target audience.

        •  It appeals to the target audience as if they attend the Revolver Entertainment session they get a free copy of 'Ill Manors' 
        • The second post appeals to the audience that are interested in Plan B's album.
        • The third post allows teenagers aged 16-19 a chance to make a short movie themselves and provides them with information about what they need to achieve or do in order to acquire a successfully movie. Which is a great experience for people who are interested in the filming.
        • The fourth post conveys a film similar to Ill Manors.
        • Lastly, the fifth posts appeals to the target audience as it allows them to watch the ill manors music video if they haven't already seen it.

                  1. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film. The magazine, 
                1. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).                                     January 17th 2013, -want to win a copy of iLL Manors                                                                           November 15th 2012- 'Can a song really change things? What do you think?'                                   October 18th 2012- 'Seen iLL Manors? Support the movement and rate it on IMDb or                                                      Amazon!'                                                                                                       October 11th 2012- 'Who's coming to the HMV iLL Manors Signing tonight?'       
                2. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
                3. ILL Manors shared hmv's event.
                  Who's coming to the HMV iLL Manors Signing tonight?
                  Join us iLL Manors cast members Anouska Mond, Ed Skrein, Lee Allen & Ryan De La Cruz and director Ben Drew (aka Plan B) tonight at HMV Oxford Circus tonight at 6pm. The guys will be meeting fans and signing copies of the DVD!
                Is iLL Manors your anthem of the year?

                Let's all go on an urban safari we might see some illegal migrants Oi look there's a chav that means council housed and violent He's got a hoodie on give him a hug on second thoughts don't you don't wanna get mugged Oh shit too late that was kinda dumbwhose idea was that...stupid...
                YOUTUBE.COM




                Check out this exclusive clip from ILL MANORS with John Cooper Clarke.
                Don't forget, you can watch iLL Manors On-Demand via YouTube:http://www.youtube.com/movie/ill-manors

                AN ACTION PACKED THRILLER FROM THE EXPLOSIVE STAR OF HARRY BROWN & THE SWEENEY. In a city controlled by guns, gangs and the illegal drug trade an unseen war ...
                YOUTUBE.COM
                Like ·  ·  · 77616


                1. How did the institution use the Facebook page to promote the film's release in May/June 2012? Every time the the movie was about to be released an upload would appear on the facebook page saying how many days were left to the release, furthermore the film poster was uploaded ver frequently in different shades.


                Ill Manors Twitter feed

                1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film? They use it to upload links and posters just like facebook, however it also allows the fans to 'retweet' which emphasises on the popularity of the film.
                2. What hashtags are used on the Ill Manors Twitter feed? 
                #Ill Manors
                #MegaMonday
                #PlayingWithFire
                #LegalDownloads
                #VOD
                1. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience. 
                Anouska Mond
                Josh Franceschi
                Chris from Ill Manors
                Riz Ahmed

                These appeal to the ill Manors audience because it encourages them to find out about it as it is a way of promoting the film. The more people or more famous people view it, will reinforce how interesting and popular the film is, which has a positive impact on the audience.  

                1. How has the Ill Manors Twitter feed used pictures to help promote the film? It had behind the scenes pictures which gives the audience a wider view on the film. Furthermore the pictures can be retweeted and have links uploaded with them too. Additionally you can comment on the pictures too.               
                2. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.                                                                                                
                3. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

                 Follow










                it frequently inform the audience of the release date and when it ts out in cinemas.

                Ill Manors on Instagram

                1. How has Ill Manors used the Instagram platform to promote Ill Manors? £100,000
                2. Choose three particular images/posts and explain why they are effective in promoting the film.
                3. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
                4. Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

                YouTube - plan B uk channel
                1. How was the planbuk YouTube channel used to promote the Ill Manors film? by using teasers, remix's, music videos associated with ILL Manors, and even Plan B's music videos with other famous artists like Labrinth.
                2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience. it allows you to like the vidoes and leave comments just like. facbook and twitter. Furthermore viedos are uploaded just like on facebook, additionally teasers and Tag London is shown on the youtube channel 
                3. What links to other social networking sites can you find on the planbuk channel homepage? the hashtags just like on twitter,