LEARNER RESPONSE

How does the trailer promote channel 4's brand image?

The trailer has successfully embedded iconography in the trailer though the use of challenging misconceptions, high production values, shock values, inclusivity/ minority appeal, use of logo, aggressive attitude and huge association with youth culture. 

In challenging the misconceptions of disabled people, being unable to cope with sports or participate in active games promotes channel fours brand image, because it is not something every Channel will do and most people will over look it, this enhances the overall perspective towards Channel fours brand image, further more the high production values reinforce the promotions being radiated by Channel four, this is because it looks professional and advanced and it not on low budget.

Moreover, the shock values are reoccurring frequently thought out the trailer, the fact that the lady who has a  disability in her limb and is still  being portrayed as a hard working individual triggers the audience to understand people with special needs properly and in more depth ,this is because the audience will realise there is no difference between them and anyone else, this also engages the audience and enhances Channel fours brand image.the fact that the trailer portrays inclusive attracts and because more appealing to a wider range of audience, the fact that they are not excluding any groups and are focusing and targeting a minority appeal makes Channel four seem very liberal and connects people together in a positive way, overlooking their differences and empowering each other in this way.

The use of the logo and clearly printed British flag onto the contestants shirts gives the audience a clear identity to the brand, however this also depicts a sense of patriarch but is not so significant in this context due to the amount of positivity in the trailer.

The fact that the people in the trailer were not going to be passive and display there aggression though close ups and sutured events, portrays strength and passion therefore promoting Channel fours brand image in a immensely positive and appealing light. Finally the association with the youth culture shows that they are not biased and their ideologies are liberal and appealing to a large audience.