50 cent

The advert as a whole is in black and white. which emphasises the dull and seriousness of the brand, its for a selective serious group of people which may attract attention as youngsters would want to be in that group, especially because 50 cent is in the picture and is an inspirational person to many young people. Black is also associated with elegance, formality and power, this could add a very high class affect on the image overall. there is also white in the image which is associated with purity and goodness. The lighting and zoom is particularly on his face outlining his cheek bones and makes his facial expressions more prominent which emphases on the strength and power of the image reflecting this quality on the brand. The lighting is also making his muscles and veins stand out more and muscle comes with hardcore work and dedication which also highlights that the bran rebok is for this particular group of people who have what it takes to be a part of this movement or social group, the fact that you can see where he got shot and see that he is still alive also shows that he can win the challenge that society or people may place on him which comes across as something powerful, great and inspirational. The quote 'i am what i am' promotes individuality and courage as he will continue to stand for what he believes and live his life according to his own set of rules and will not comply with what anyone else thinks or believes and this takes great courage so he is portrayed as a great individual and this ironically encourages youngsters to copy this and be like him by purchasing their items from rebok. The font this is written in is old fashioned, which denotes a sense of history and that this sort of individuality will make history and that our struggles will be appreciated further on in time. some may say that the finger prints highlight criminal records and evil vile aggression mostly associated with inappropriate behaviour ,however i think that the finger prints denote individuality and difference. It shows us that no matter what you are or where youve come from you can also make a mark and not just follow the crowd like a heard of sheep, additionally it emphasises on originality and distinction.