Audience focus group preparation. (Bush)

Your pitch needs to include the following: 

A clear explanation of your idea, possibly referencing other programmes/films
Details from the brief: characters, narrative themes and location Why your idea might appeal to the key 15-35 year old audience demographic
Scheduling details - when it might be broadcast and on which channel


Full narrative-
A 14 year old single child lives with his mother only in a council estate in West London. He is brought up around gangs and has slightly been influenced to steal when in need. From the age of 14 till 15 he was being observed by those in a gang and they came to realise that he is a brave boy who doesn't seem to care about the world and current affairs. He declined an offer to help serve drugs to the community by these gangsters due to the fact he is the only son and doesn't want to let his mother down. A few months before his 16th birthday, his mother had been diagnosed with cancer and the treatment to cure her was quite pricey. The protagonist saw this as an opportunity to step up and be the man of the house and by this he needs some sort of income. So he approaches these gangsters and leaves with a job to sell drugs. The mother is living at home and not the hospital but has carers coming in and out throughout the day however she is unaware that the treatment is expensive and thinks that it is covered by the government. Unfortunately, it isn't and so her son needs to be careful in order not to get caught by her. A few months go by and the protagonist is working extremely hard to make sure he's earning good money. Due to the motivation, the leader of the gang decides to take him for a drive to go pick up the re-load. This is seen as a privilege as not everybody gets to see the leader neither get to pick up a re-load so the protagonist is excited. The destination is quite far and so a discussion is held between the 2. This is how the problem occurs, the leader says he has never had a girl meaning he did not date a girl but he uses them for sexual purposes and then leaves them. The protagonist misunderstands this and thinks he means he isn't interested in females but me. Ironically, the protagonist isn't interested in females and so he didn't see anything about the fact that the leader has never dated a female. During the discussion, they pass by a McDonalds and pick up a little meal. Strangely, as they leave the car park of the restaurant, the protagonist finds it hard to control his desires and so rubs the inner thigh of the driver. This is a shock as the gangster is not use to such events taking place and so thinks the protagonist is messing about and taking him for a joke. This leads to the disequilibrium which is the gangster getting angry as he isn't being taken seriously and so starts threatening the boy and shouting whilst driving back to the estate. Where the whole gang is, he parks the car and gets out and drags the boy out too and tells the whole gang how he wasn't being taken seriously. As the gang don't want to stop earning money, they agree to abuse the protagonist. In order to create suspense, there will be no shot of the protagonist getting abused, the couple of last shots will consist of him getting threatened by a group of boys, a black out and then a shot of flashing lights of an ambulance to end it. 

Broadcast-
On channel 4 at around 8:00pm/8:30pm. this is because school children will be home by then in order to view the the programme, furthermore the audiences will have finished work or school homework etc by 8pm. Also younger audiences will be asleep or not watching Tv at that time. 

Ideology and binary opposition

Ideology

What is an ideology?
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function.

Dominant ideologies

Ideologies that are told to us repeatedly by important social institutions such as the government or media are called dominant ideologies.

Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.

Why is ideology important in Media Studies?

Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. When studying a media text you may look for the dominant ideology present and question whose world view is represented and which groups have not been represented.

Levi-Strauss: Binary opposition

Claude Levi-Strauss (1908-2009) was a French philosopher and one of the most important cultural theorists of the 20th century. 

His theory of binary opposition is important for media students.

Levi-Strauss suggested everyone thinks of the world around them in terms of binary opposites such as up and down, life and death etc. and therefore every culture can be understood in these terms.

Binary opposition in media

Binary opposition is used to create narrative and conflict in media. It is also used to simplify complex situations for easy consumption (e.g. TV news).

Along similar lines, if something is not easily reduced to binary opposites, it is far less likely to receive widespread media coverage.

Binary oppositions can be used to create stereotypes and promote certain ideologies or beliefs.

Representation theories 500wrds

The advert for ‘Always’ has a mixture of both dominant and alternative representations, this is because they initially start of by asking the older and some may say corrupt generation of how a girl would throw a ball. The fact they threw it lazily and with a less enthusiastic approach portrays how dominant the stereotype is of women being less sportive and more useless when it comes to outdoor activities. This is also a dominant stereotype to males because it portrays them as the more successful ones when it comes to these sorts of leisure activities. However as the clip progresses they ask a smaller age group of how a girl would run and both girls and boys had demonstrated the correct way of preforming the art may it be running or throwing a ball. This triggers the audience to think twice before labelling females as the less prosperous, the concluding part of the clip is an alternative representation due to its equal attributes in the way it depicts women.

Richard Dyers theory of ‘those with more power stereotype those with less power’, does not necessarily fit in to this because advertisement because both male and female gave the dominant interpretation.

Medhurts theory suggests stereotyping is short hand for identification; we can link this with the clip as society labels all women to be inactive and less sportive, however it is some females that show less interest in this specific area. This creates a negative attitude towards women and portrays them as less significant because they are not like everybody else. This may intertwine with Tessa Perkins who suggests that the stereotype as some elements of truth because not every single female is a sport fanatic, conversely one could argue that not all male are too.

Mulvey’s male gaze can also be associated with this advert, because the portrayal of females being less active and inferior in helpful active tasks, outlines that they are only there to look pretty and to entertain the male gaze or to be displayed for public consumption. This reduces the status of women to being a mare abject to fulfil sexual desires. This may further interlink with John Berger’s representation which had also influenced Mulveys.  John Berger (1972) stated that ‘men act and women appear’ this is indicated when the interpretation of women being active and dynamically successful was challenged. This may further reinforce how society hidden book of social rules has taken over the minds of many people even in 2014.

Overall the clip conveys a sting message insisting to diminish the unfair negative stereotype of women having less power or being treated less equally to men. This is a strong message which needs to be taken into consideration and acted upon hastily because it is unjust and an unfair ruling, you do not judge a book by its cover so why do you judge a woman by her cover? Moreover there is no scientific evidence supporting the fact that women are less capable of achieving what they want. It is just an ideology.

Institution Research

E4:

E4 began its first ever transmission on 18th January 2001 at 8:30pm, with a night hosted by Ali G. The "E" is an abbreviation for entertainment, the channel is mainly aimed at the age group of 15–35. Characteristics of the media consumers in regards to education and income level is something along the lines of, students working part time, usually teenagers. The income level is of a normal average part time worker. E4 is one of the most original original channels, successfully launching Skins, Inbetweeners and Misfits.

Brief History
On 16 December  2004, It had become a part of the Top Up TV subscription scheme however this was only until the 27th May 2005, the channel became available on Free view, the potential intention to increase their advertising revenue by appealing to a larger audience, causing more people to view and become interested in their channel. Later in February 2011 it had also won channel of the year at The Broadcast Awards.

Age: Under 18's (63%) 18-24 (29%) 25-34 (5%) 35-44 (2%) 45-54 (1%) 55+ (0%) 

Gender: Female (59%)  Male (41%) 


Critical reception
4.2/4.1


Notable success:
-The Inbetweeners
-GLEE
-Big Brother 
-Big Bang Theory 

Status update

You need to post regular status updates to your blog throughout your MEST2 coursework to make sure you're keeping up with the work and documenting tutorial feedback. Your first status update needs to include the following:

1) Your finalised group
Izzah, Sophia and Tina.

2) Your initial plans for your new TV programme that meets the MEST2 brief:

Drug dealing with a sexuality twist.Homosexual drug dealers. A young teenage boy becomes a drug dealer within a group of notorious boys. He forms a close attachment bond with them however, these boys do not know he is a homosexual. During a car journey the young teenager male touches one of the boys legs in a sexual way which causes the group to beat him up.

3) A link to your research blogpost - the five TV/film opening scenes you have analysed that will help inform your own ideas and production work.


4) Tutorial feedback.

1. Research more texts similar to your narrative/genre.
2. Research more E4/BBC3 texts.
3. Think more about the narratives - main arc, specifies of your episode/opening.
4. Ways you can subvert the traditional when drama.
5. Characters - get a clear sense of the main characters and their roles (Propp)

Russell Brand documentary on drugs and influence, with a different perspective. Howver the part we need to focus on in the children being brought up in this sort of atmosphere.

http://www.bbc.co.uk/iplayer/episode/b04v2zrg/russell-brand-end-the-drugs-war

Include an alternative stereotype of women and further a gay drug dealer, this way we could subvert the traditional drama. 

Analysed existing product research, research and planning. 

http://izzahsmediablog.blogspot.co.uk/2014/12/mest-2-research-and-planning-existing.html

MEST 2 Research and planning: Existing product research

Glue

Mise-en-scene:
Setting:The opening sequence of this scene is generally based in a place enhanced with nature in the countryside, this maybe to make the two protagonists relationship seem pure and unique with genuine intentions. Furthermore the setting may also highlight their personalities, to be tender and open. However towards the end the peace is violently disturbed as we can see the tension ending off as a cliff hanger as well asas the fact that there is police involved.
lighting:The lighting is high key lighting which contributes to the natural imagery and the setting. The lighting in the sequence makes it clear to see details of the close ups as well as the other shots. Towards the end of the clip the lighting begins to darken, this goes hand in hand with the natural time of day, in this case night. chiaroscuro is used to create an enigma code and create a sinister affect purely because there is low key lighting. furthermore the silhouette created at the end of the clip caused by back lighting triggers a sinister less comfortable effect. 
Audience: This drama is obviously not for children because of the intense interaction however may be aimed at people aged 17-30. The bright lights that flash in the clip may depict that it is not for people with sensitive eye sight i.e older people. The social group that this fall into is ABC2 and people who are interested in the genre of 'romance' and 'action', because of the drama and enigma and action codes place in the clip. 
Make up and costume:The make up seems very dim and this is significant because it reinforces the natural theme being in forced throughout the drama, this may also play an important role in the narrative. At a point of the sequence the actors are not wearing clothes and this again may enhance the natural state of man and can be embedded into the narrative. However the nudity could imply the purpose of the age restriction, the removal of clothing may in fact create a atmosphere of loss and lust together which creates a further enigma code. The police costume connotes some sort of criminal behaviour is inevitable in the narrative.
Props:The energetic horse and fire sparks create a sense of urgency which builds up to the narrative and provides an enigma code that something pacey may occur.
Facial expressions and body language:The facial expressions definitely create a sense of ambiguity because it switches from tense to poker face to hints of a smile, this creates an enigma code. the plain facial expression may say a lot about them, we can suture into the narrative because we can identify with them. The body language seemed very stressed and like he had to be somewhere, the fact that he was running and she was slyly escaping portrays there is something they were trying to get away from this may be something criminalised. 
Sound:There is diagetic sounds from the sequence such as the birds singing ,the wind whistling, the bees buzzing, crows squarqing and even the jingle of the necklace when it is dropped. In contrast there is non-diagetic sound which was added during post production to add extra effect and to suture into the narrative, making the lyrics of the sound slightly relevant to what is going on in the scenes. Whispers create an enigma code and reinforce the sinister effect towards the end of the sequence.
Lighting:The lighting is high key lighting which contributes to the natural imagery and the setting. The lighting in the sequence makes it clear to see details of the close ups as well as the other shots. Towards the end of the clip the lighting begins to darken, this goes hand in hand with the natural time of day, in this case night. chiaroscuro is used to create an enigma code and create a sinister affect purely because there is low key lighting. furthermore the silhouette created at the end of the clip caused by back lighting triggers a sinister less comfortable effect. 
Camera Work:The camera work has been used very remarkably well. Close shots have been used to identify with the character through their facial expressions, this allows us to suture into the narrative and gain a better understanding of what the character may be facing such as the tense facial expressions of the man whilst running and the relaxed expression of the female walking through the forest. Medium shots and long shots have also been eembeddedinto the the sequence. Lastly long shots have been used to establish the setting for the audience to identify with.

The amazing spiderman

The camera work used to display this opening sequence to 'the amazing spider man' are used to gain a better understanding of the narrative. for example shot reverse shot is effectively used to suture with the protagonist, this may generate comedy but also make us feel sympathy for him as he is going out of this way to help humanity and is being treated in a disrespectful manner. This technique can also be applied to the second man presented into the narrative. High key lighting is used in the initial stages of the clip however as the sequence progresses it beings to darken this is to create emphasis on the evil side vs the good side, moreover allows us to create a vague idea about the narrative. There are diegetic sounds used in the sequence to add to the realism of the movie and narrative and incorporate better understanding of the current scene. Furthermore non-diegetic sounds which are added through post production is also added to make the clip more enjoyable and relaxed when needed, as this plays with the viewers mood. The audience may range from 15-25 year olds and be for working class /C people. This movies genre is action and comedy.The costume Spider man is wearing is to not reveal who he is as he is living the best of both worlds (like Hannah Montana) this creates an enigma code as the viewers would like to be enlightened to find out who he is and what his actual purpose is which is revealed gradually into the film.

The walking dead

Setting: The opening sequence of this clip is set in both indoors and outdoor, during the course of outdoor filming the area looks very isolated, which may contribute to the narrative being sinister. Moreover pathetic fallacy is used as it is windy and this could further reinforce the threatening atmosphere. When the filming is taking place inside, the place looks messy and corrupt which may portray disturbance and dis equilibrium in the narrative, which leads on to an enigma code. who or what could have done this? it has affected an entire town.
Lighting: Throughout opening introduction low key lighting is kept consistent, this enhances the audiences opinion on the  spine chilling daunting context we are in. The fact that the opening sequence is nearly all colourless creates another enigma code suggesting something more colourful is about to appear which may cause an even bigger disequilibrium or bring hope to the situation. The light shade of the clip creates chiaroscuro which strengthens the eerie atmosphere. Back lighting and filler lighting is used to make the subject appear more 'rounded' and the filler lighting is gently used to soften any shadows that may be created, However the key light is usually on the centre or vertices of the scene this makes the scene look more ominous and baleful. The flash also play an important role in the opening scene of this particular clip as it depicts an authoritative, in control feel which could lead us to question whether the authority and control is in the right hands.
Props: Some of the props used in the sequence are things like a teddy bare left on the floor alone, the teddy connotes innocence as it is usually held by a young child or baby, this may suggest that the peace has been taken away from the innocent people. Furthermore there is a waving American flag which may indicate to patriotism, especially because in the shot it is the only object in colour.
Costumes Hair and Make up/ facial expressions and body language:  there are no specific characters in the opening scene, the absence of them however could create an enigma code or portray the lonely, isolated atmosphere in its self. Regardless of that, there are picture of people on a newspaper and a person on a picture frame, they could be a part of the conflict or may even be the protagonists. The fact that they are on the news paper could suggest something mysterious or that they have done something extraordinary in the narrative.
Sound: The diagetic sound is very pacey which has been deliberately used to enhance the enigma, this has been added during post production. Furthermore suspense is created when the sound gets louder and faster, the audience begins to  suture within the sequence and feel as though something daunting and rather unusual is about to take place in the narrative.
Editing: the editing has created an amazing affect on the narrative as it has built up an enigma code, this be because of the style of editing, straight cuts, fade outs, wipes and even jump cuts have been unexpectedly used to divert the attention of the audience and focus it else where.The editing conveys a direct meaning by displaying the shots like this, to alarm the audience and advocates a menacing atmosphere which could contribute to the narrative.
Target audience: the target audience is 15-30 year olds purely because of how scary it seems, it would not be targeted at a younger audience because of the indication to a thoughtful meaningful narrative.

Teen wolf:

Setting: In this opening sequence the setting is different with the introduction of each character, for example the first protagonist introduced is in a sandy area, who pushes away the sand to display his strength maybe. A similarity in the introduction of each character has a black ground which could suggest something, unrevealing about them, which may have an impact on the narrative, the characters may not want to give away a lot about themselves this early in the sequence which triggers an enigma code.
Lighting: the lighting of this sequence is definitely low key lighting throughout the clip, there is key lighting produced onto the centre of the character, this maybe to portray an enigma on each of them and share a sense of personality through the thorough identification of each of them as the lighting allows us to see their facial expressions and suture into some part of the shot a silhouette ,this outline creates a mysterious enigma code and drawer the audiences attention in order to understand the narrative properly. Lighting also plays a key aspect in this piece because it creates a dramatic effect this can be seen due to the recurrence of the key lighting being from an angle and not a specifically directly from in front, this may also be to show only some parts of the figure. Furthermore chiaroscuro is embedded into the clip to emphasise the sinister feel. Back lighting was used to counteract the key lighting and make the figure seem more rounded.
Audience: The audience of  Teen Wolf aimed at ages 16-25, more of the working/middle class people, who range in the ABC2 category. This may be because of some of the violent scenes. The genre of the series are ones like supernatural, science fiction, mystery and sci-fi.
Make up and facial expressions: the facial expressions allow us to identify with the characters which gives the audience a better insight as to who they are and in order for us to suture into the narrative. The make up allows us to get full coverage of the characters/protagonists, it is kept natural so that it does not look out of the narrative. The facial expressions were very tensed and uncommonly a slight smile would appear on their faces, this may suggest the seriousness of the narrative and plot. 
props: swords were used in this opening sequence, this is an iconic feature which connotes violence and even danger, which leads us to thinking that conflict will take place in the narrative. The clothing of the characters is almost mostly normal which allows us to identify with them and understand who they are and what their personalities are like eg, the boy mixing potions with casual clothing seems like a cleaver teenager who will potentially help with the bringing back equilibrium. 
Music: the were no diagetic sounds through the course of the clip however there was post production non diagetic sounds which is incorporated with parallel music. The music evolves faster throughout the sequence, this makes out heart beat faster and our minds play along with the pace of the parallel music, this ignites dramatic affect and tension throughout the clip.
Editing: The dramatic straight cuts and jump cuts reinforce the fast pace of the sequence. The slow motion affect has definitely creates a dramatic effect on the audience as it dramatically changes its pace from moving fast with the music to slow however still parallel to the music. This gives the audience a time to take in and identify with the protagonists. Editing was also made of use during the 

Kildulthood:

setting: The opening sequence is set in a high school, which could stereotypically suggest malevolence, aslo the play ground is shown quite frequently during the opening scene ,however the atmosphere seems tense. This could suggest and furthermore foreshadow that characters in the narrative take something important and valuable and degrade it value to like a 'game'. The setting also includes tall surrounding building which could mirror the entrapped circumstances the protagonists could be in. Additionally the squared windows displayed in the background throughout the opening scene could reflect on how the school may be like a prison for them, this already tells the audience part of the attitude of the protagonists in the narrative. The fact that it is set in a typical London school suggests it is trying to relate to the youngsters situations and could be demonstrating or portraying them in a certain light from a certain ideology.
Lighting: Despite the fact that the opening scene is during the day most of the shots are low key which could demonstrate a disturbed dis equilibrium furthermore suggest a sense of sinister mysteriousness. The Negotiated reading (suggested by Stuart Hall) could be portraying young adults in a dark evil manner because of the lighting. 
Audience: The audience would range from 15-23 this is so that the audience can relate to the characters and protagonists in the play, also it may be this high because it my include inappropriate scenes with sexual trigger or some foul language. Teenagers watching this will usually go to a standard London public school and would be watching it for entertainment. 
Make up and facial expression
Music: the non diegectic music is fast pace and gradually gets faster, although the beat is the same the tune changes according to the camera movement, this creates emphasis on the specific shot diminishing even the thought of the audience of becoming bored of it. Furthermore the the overlap of the characters voice and the music, has been added to make the scene more dramatic and also to keep an upbeat emotion in the audience. Moreover this has also been done to create an enigma code, this has been reinforced due to the pace of the music.
props: The props in this opening sequence is interlinked with the setting of the scene, the characters are wearing school unifrom. the fact that they are wearing school uniform suggests the representation of age and could portray teenagers in a certain light, in this case rebellious and imprudent which no intention of learning or concentrating in education, rather parting and fighting however, the fact that they are passionately playing football suggests an alternative interpretation of it. 

Representation-Mediation/Sterotypes

Mediation

Media texts are a construction of reality, and play an important role in the way we view the world. 

Reality is therefore subject to mediation which is the process that takes place when a media text’s meaning is created.

When mediation takes place, an institution, individual or even technology comes between the actual event and the audience.

Stereotypes

Media messages have to be communicated quickly which often means relying on stereotypes. Stereotypes work as a kind of shorthand where a word, image or sound will stand for a lot more.

A stereotype is a standardised, usually oversimplified mental picture or attitude towards a person, group, place or event.

Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their gender, class, ethnicity or race, sexual orientation, social role or occupation.

This clip/advertisement initially portrays the way society reprieves 'girls' and then makes them realise what being a 'girl' actually means. It definitely challenges but also teaches its audience that our minds have been moulded in a way to make being a 'girl' seem like a negative thing, and have pushed ourselves away from the reality. The initial stages of the clip is sadly dominant however as the clip progresses it becomes more alternative.

This commercial has acted as a way to challenge the shorthand (Medhurst) where being a 'girl' is often looked upon as inferior and in my opinion very unrealistic. 

learner response & www, ebi

EBI/LR= (D+) Use paragraphs :go through this and (in red) identify with // where each new                          paragraph should be.
                       Q4 please re-do in blog.
The task:
For this preliminary production we were given about a two weeks to plan and create a 30 second clip including things like the 180' rule, match on action and also lines of dialogue between two people. We set the scene in a bedroom and worked our way down where the protagonist sat down on a dining table and spoke to her late sister. we ending the clip a blur and the protagonist speaking her mind. 

WWW:
Our clip included many of the camera techniques and we had also been able to embed many rules. We included many enigma codes, match on actions aswel as combining it with the narrative in order to create suspense. Additionally We used many shots such as close ups, extreme close ups, medium shots and even long shots in order to identify and suture the roles from the narrative. we kept the 180* rule in mind at all times in order for the production to flow and keep the narrative relevant with each shot. Furthermore the angles were great too as they made a clearer and more broad view of the narrative and what's going on, as well as enhancing the enigma code by only showing certain elements. the use of panning allows the viewer to become more interactive and involved with the scene and the narrative, moreover it allows them to make quick inferences about the narrative without having dialogue. The fact that we kept the camera shot on the clock also reinforces the theme of delusion from the narrative as it steadily paces from the shot. 

EBI:
during the production a human error had occurred, we forgot to turn the mic on, however we dealt with the situation in a reasonable manner and did not give up. We needed to make the dialogue scene a bit better. By this i mean that you could not hear the sound of the characters speaking clearly and so it made it quite difficult for the audience to hear the characters speaking. Also, during this scene, when the microphone had turned off and so you couldnt hear anything and so we had to do a voiceover however, in the end this turned out to be okay as it fitted the scence and flowed throughout. In my opinon,  I don’t think the storyboard helped to be honest, but it brought our ideas that little bit to life when planning and we were more motivated to get out and film.

I think we could of made better use of the ‘lighting’ aspect of CLAMPS, but the real life lighting and everyday life shots added a sense of realism to it. We wanted to make the actor aspect of clamps and makeup is very natural- so she is in her pyjamas wearing no make-up. The genre was psychological thriller, and although there was a short range of instrumental sounds available on iTunes I think it suited well.

How is editing used to create drama and tension in the opening scene? (12Marks)

Many aspects of editing create an enigma code and a mood escalating to tension. In particular the opening scene creates tension because as it goes slowly and escalates by getting quicker. This element created in post-production adds an enigma code of tension and anxiousness. The sound of the water outside was played louder than the diagetic sounds inside such as the footsteps which could emphasise the dramatic build up to the climax, in this case the meeting between the two men. Furthermore the extra lighting on the mans face causes us to identify with him as we can see his facial expressions and can relate to his feelings and emotions, this allows us to suture into his role during the narrative. 

The low key chiaroscuro straight away foreshadows a negative trail of events, this also generates tension in the narrative. As the clip progresses in the opening scene the pace of the camera and movement of the characters was in slow motion, they possible protagonist was slowly followed by the camera creating tension as we would expect something sinister about the narrative and characters however, something unexpected could appear with such sensitive motion.    

Dependency Theory

I primarily use the media for things like catching up on news, to contact or socialise with friends and family and also as a means of entertainment however I do not allow the media to consume and take over my own personal views, although it may trigger thoughts. I allow my self to this by baring in mind that when something non-factual is put up into he media it is somebody unique opinion, I respect that but do not always have to agree to it.
I feel we are dependent on the media to convey news from places we are out of reach from, such as things that we may not be able to capture as primary evidence. 

Some people are also dependent on social media in forms of controversial topics as a means of entertainment, this could also be trolling or luring the public eye. Russell brand speaks in public about how we should be communicating beyond the media and communicate directly with one another, as its more relevant and necessary he emphasises the fact that we have to engage with each other and be active.

My dependence on the media has definitely changed in the past 10 years because at the age of 6 the only type of media I engaged myself with was 'cbeebies', and now this has greatly escalated.
The link below supports the dependency theory as these children simply cannot live happily without internet access especially when we rely on it on a daily basis. 

http://www.telegraph.co.uk/technology/internet/9643082/Four-out-of-five-young-people-feel-lost-without-internet.html

AUDIENCE theory

HYPODERMIC NEEDLE THEORY:

Playing violent video games for just 20 minutes a day can encourage aggressive behaviour 

• University students were asked to play a violent video game or a driving game over three days

Read more: http://www.dailymail.co.uk/health/article-2246478/Playing-violent-video-games-just-20-minutes-day-encourage-aggressive-behaviour.html#ixzz3JdfO9XkQ 

This article relates to the hypodermic needle theory heavily. They claim that playing violent games can provoke violent behaviour, this is backed up by expert opinion by Dr Brad Bushman and experimental research. (heading shown above)

TWO STEP FLOW MODEL:

Jamal Edwards: Amateur film-maker turned multimillionaire

This model suggests that the media is not as influential as people might think it is as humans have enough intellect to make choices and decisions about certain things themselves, and that the media does not control their views, because of our ability to challenge or even agree to different views or perspectives. I certainly do believe in the two step flow model purely because I have personal views and believe that article or parts of the media are somebodies views and i do not always have to agree. However i do also believe that some people in the public rely on some parts of the media such as news papers (guardian/metro) and may be vulnerable because of their reliance. 
The YouTube may fit into the two step flow model because some people may have different views on his gaming skills etc. this can be shown in the comments below the clip.
The telegraph article on the most influential tweeters contrasts the two step flow model in many ways however it may fit in to it as people can comment about it as well as re-tweeting it with their own views. 

Five influential YouTube could be:
KSI
Ryan higga
smosh
PieDiePie
Jenna Marbles

This could influence peoples views on these singers.

shot list

Shot number	Shot description	Time	Filmed?
Bedroom
	Cut in of close-up shot of couple in frame in bedroom whilst she sleeps, gradual focus in and out
	Still shot of clockticking 3 ticks
	Pan of room quiet and peaceful
	Extreme close-up shot of phone alarm going off
	p.o.v Medium shot of girl in bed sitting up
	p.o.v shot of girl looking at two robes hanging on the door, his and hers
	p.o.v medium shot of girl smiling in bed and gets up
	Close up shot on ground level of waking up and putting slippers on and walking off past empty slippers on other end
Corridor-Kitchen
	Steadicam track with protagonist walking across corridor and down the stairs into kitchen
Kitchen	Pan of protagonist walking in to kitchen going straight to fridge with empty table in shot
	Straight cut to opening fridge medium shot pulling out milk, shot from inside fridge (open/close door)
	Close up already shot of milk being placed onto counter
	Extreme close-up of tapping on counters focus in and out to phone lighting up on isle
	Medium shot of protagonist walking up to window and grabbing spoon
	Shot from cupboard of picking up cereal bowl
	Close-up shot of phone lighting up again, in focus with protagonist in shot in back getting bowl and places on counter closing the door, plus getting up to get cereal now
	Cupboard opens and shot from inside, cereal is taken out, cupboard closes
	close-up pan shot of cereal being put in
	close-up tilt down of milk being poured in
	close-up of spoon being put into bowl
	Close-up shot of picking up an apple
	Steady tracking medium shot of protagonist picking up bowl and taking it over to the island where she sits down
	Tracking medium shot (right to left) pause (left to right) pause
	*SRS*/ MOA* Pro speaking to imaginary*
	(right to left) pause (left to right) pause
	*SRS/MOA* Pro speaking to imaginary who is now in shot*
	(right to left) pause *SRS/MOA* Imaginary speaking to pro
	(left to mid-way) *doorbell*
	Long shot of view from lounge of both looking at door
	p.o.v/ o.t.s of protagonist looking into lounge towards door
	Long shot of view from lounge of both looking at door, with only protagonist in shot
	Close up of Phone lights up, focus out on protagonist then back in on phone “therapist- I’m outside, open the door” and door bell rings again
	Cut out to black and a scream