Monday 12 January 2015

Audience focus groups

1) The focus group involves  a group of media students, in groups discussing and evaluating their production ideas. This other media students to question and challenge other peoples work, causing them to trigger further ideas or even to pint out things they might not hav taken into consideration, to perfect their production, this could involve the narrative or even setting and location. Being able to discuss and evaluate your ideas with other people allows you to broaden and strengthen your ideas. Furthermore resulting less mistakes and avoiding things that are usually very easily over looked while producing the production.

2) "You should not film it at night as it is too dangerous"
"The should be enough lighting for us to see the characters face"
"How will you portray it in two minutes?"
"What if the characters you have do not want to be gay?"
"You need to include the mother in your video, because it looks like you have forgotten about her"
"May be hard to execute"
"You can ask the drama department for characters"
"Overall it has a good concept"

3) From the discussion I have picked up on a few area's to consider and enhance. This includes, frequently or even just at the end of the sequence to add the protagonists mother who is motivating the whole idea for him to attain the money, this is so that the narrative makes sense and is dis not cause confusion to the viewers. furthermore another element we have to bring into consideration is the length of the narrative in the production, some people think that the narrative for the sequence is too long to fit into two minutes, resulting us to taker quicker shots or to takeout a few irrelevant shots. Additionally, we need to make sure that our location is suitable and apt in relation to the narrative, allowing the audience to suture into the narrative, causing them to be more intrigued by it.

4)The target audience for the TV programme rages from ages 15-29, mostly teenagers. Who are currently in full time education or have part time job who earn just over the minimum wage or a bit higher. They are categorised as 'strugglers' in the psychographics chart this could be because the programme itself is revolved around people of the same social status, which may cause it become more appealing and attractive to them as a source of entertainment. There are no gender restrictions or particular audiences in relation to gender, the TV programme is unisex, this is because of the subversion of the common stereotypes in our society. Further more there are no specific ethnicities or races who might be more attracted to the TV show purely because race has nothing to do with a source of entertainment, situated in the diverse area of the suburb of London and is applicable to any ethnicity, who may be able to relate to the production regardless if their ethnicity. 

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