Ill Manors tag london

1. Summarise the Ill Manors Tag London campaign in 100 of your own words. It discusses and explores the different digital marketing techniques and the campaign. It also inform us of the growing popularity of the film ill manors and what social and political impact it has on its audience. ie. The #illmanorsalbum hash tag also led to an increase in mentions for the official Plan B account (@4planb), more than doubling the daily mention rate of 300 per day to 755 mentions per day for the week before release. Further more there is a question and answer session towrsd the end of the page with Jack Melhuish ( Atlantic Records). 
2. How does the Ill Manors Tag London campaign help to promote the film? 

 #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN '
' #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB '                                                                                                   

The ill manors tag London campaign helps promote the film through the has tagging trend which spreads the word among twitter users. It also promotes the film because of the critical and positive feedback given by the audience, which both lead to the spread of the film.  

1. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study? simultaneously you could link the ill manors tag London campaign with the TEDx lecture due to the fact that they both discuss economical and social problems of the country. They also both touch upon the riots and current dilemmas our society is facing today, More over they are both also quite direct to the audience or to Plan b and other relevant members, just like Facebook and twitter. it gives teh public a chance to voice their opinions and input.        
2. Why might user-generated campaigns like this be more successful than traditional media campaigns? User generated campaigns have revolved more around the audiences view and allows the expression of perceptions towards the film to be given more openly, allowing controversial topics to be spoken about. Furthermore, traditional media campaigns start to become outdated and cliché.    
3. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

SOUNDS LIKE THE TRUTH #ILLMANORS
strugglers -as it gives a true insight to the lives of some people.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
this appeals to people more involved in politics  ie. succeeders . demo- B/A

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB
poeple who want change explorers and succeeders 

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.
demo- B/A