brand values

Debenhams : 



1) The Mac brand is a very popular high class, artistic make up brand that draws its attention to many females from ages 15-60. The brand values its quality and class which promotes constricted but unique items which a variety of textures and colours. MAC could definitely fit into many of Dyers lines of appeal as it includes, beautiful woman as it advertises the make-up through the features of females furthermore, elite people or experts- using this kind of intricate make-up is usually used by people with a skilful artistic approach. Self-importance and pride is also a main aim to MAC .

2) MAC is about beauty and presentation in a unique way.

3) desirable

 Dove :



1) Dove is a very popular everyday product which is usually for people who care about the cleansing of their skin, as Doves products consist of high quality items such as soaps, creams etc. Dove fits in to many of Dyers lines of appeal such as, beautiful women as it portrays women to be beautiful and simply good looking after using their products, elite people, so people who have an average/high class job could afford this instead of using everyday average soap. another one of dyers lines of appeals that fit into this brand is self importance and pride, because essentially it is important to take care of your self and this product produced by Dove is a higher quality which connotes self importance and getting the best.

2)Dove connotes the presence of elite body care

3)moisture



1) Mc Donalds is extremely globally popular, it provides food for all meals of the day. Mc Donalds is highly known for its great quality of food, from abundant burgers for lunch to delicate smooth doughnuts for your afternoon tea. Mc Donalds is not classy and luxurious however it full fills our everyday needs with great standard. Mc Donalds fit into the 'Happy families' lines of appeal by Dyer, this is because it is family friendly and supplies food for a variety of ages from children to the ageing. Additionally it could also slide into successful careers as it boosts people up for their everyday work. this makes the audience relate to the audience.

2)Mc Donalds are about serving good quality garnished food.

3)quality

1) Sony is a very popular and famous brand known by many people. Sony is also uniquely positioned to be the leading electronics and entertainment company in the world. It comes under several lines of appeal of Dyers. The first one is successful careers, this is because it started up in 1946 were technology from Sony was not recognised and though hard work and determination they are one of the most famous in the world. Furthermore Sony also falls into the category of 'art culture and history'  as one of its most famous, currently item is a camera and this is a form of art.

2)  The sony brand is where

3) Motivation

1) apple is a world wide popular brand which provides expensive elite hardware. It links to some of Dyers lines of appeals to create identities and attract an audience. some of them fall into categories such as, elite people or experts this is because their products are expensive and for higher class people who can afford technology like this. Additionally this also falls into the category of Successful careers because the founder of Apple worked from nothing to a such a big role in our society today, he is an inspiration to us all for successful careers.