cool brands

              Krispy Kremes

They are iconic sweet treats, distributed globally. I chose krispy kreme as a brand i personally admire, this is purely because of their uniqueness, quality of products and way of presenting their food. I believe that something that is really worth while and something that truly has excellence does not need to be very apparent on the media and show some sort of advertisement not much, because they know their product is worth it even though its not hugely advertised. One of their brand values is elite people or experts, this is because only people who can afford it will be able to attain the product, additionally  because they have a skilful way to produce their product. although they are a food company they are still able to fit into Dyers category of 'self importance and pride', this is because of how much they value their products and show effort and endeavour when working.

TONI&GUY

One of the most powerful hairdressing brands in the world, with more than 400 salons in 50 countries, TONI&GUY has helped to change the face of the hairdressing industry on an international scale. Providing the ultimate link between fashion and hair, 2014 marks its 10th year as Official Sponsor of London Fashion Week. Furthermore, its professional haircare range, Tony&Guy fits into Dyers line of appeal of beautiful women, this is because of the way they advertise there products, through female and sometimes male beauty. moreover it also applies to glamorous places and rich a luxurious lifestyles, this is because it is limited and constricted to elite people and people that can afford this sort of beauty treatment. i chose TONI AND GUY due to the excellence of their work.

The O2 

I chose The O2 simply because of its involvement with the community and the ability to reach out to people to preform different activities and encounter different additionally they have environmental values and responsibility towards the community, evidently some of the ways they elevate these values are by save energy. Recycling. Reducing waste. Travel planning. This link to Dyers lines of appeal such of happy families as it emits a sense of being welcome and supporting every individual. 



Apple 

Sleek, stylish design combined with powerful, ground breaking technology make Apple’s range of products iconic must-haves around the world. They fit into some of Dyers lines of appeal, these are rich luxurious lifestyles which are aspirational to the public due to its excellence and how the company evolved successfully, this also comes hand in hand with successful careers due to the same reason, moreover the lines of appeal of , elite people or experts can also be one of Dyers lines of Appeal as people who want to buy a product from Apple have to be well off and financially stable in order to purchase any of their items.